LOGOTYPES - Selection of logotypes.

FRUITPHARM BRAND IDENTITY - Proposed identity for a smoothie/juice bar located within a Dubai pharmacy. The posters also work as a menu with every smoothie/juice listed using the structure of a periodic table. All products are grouped by elements and all names have a healthy twist.

ZED BRAND IDENTITY - Proposal for new bread and coffee cafe which uses the letters of the alphabet as stickers to distinguish different products within the store. The stickers are used as a guide to demonstrate the potential of the brand to various items used in-store and the kiosk demonstrates the potential extension of the brand to a portable version of the original store.

HOTEL BELLA - Proposed corporate identity for new hotel. A new name, logotype, application of logotype for a range of stationery and a style guide were required.

RUBY - Corporate identity package for retail lifestyle store Ruby. The store was created for women to sell items that make them feel sexy and proud of being a woman. The theme of the keyhole (which has its own sexual connotations) has been used throughout to evoke a sense of mystery relating to the contents of the store.