FRUITPHARM BRAND IDENTITY - Proposed identity for a smoothie/juice bar located within a Dubai pharmacy. The posters also work as a menu with every smoothie/juice listed using the structure of a periodic table. All products are grouped by elements and all names have a healthy twist.

ZED BRAND IDENTITY - Proposal for new bread and coffee cafe which uses the letters of the alphabet as stickers to distinguish different products within the store. The stickers are used as a guide to demonstrate the potential of the brand to various items used in-store and the kiosk demonstrates the potential extension of the brand to a portable version of the original store.

DOES NOT PLAY WELL WITH OTHERS - Personal project.

PLATINUM TYPEFACE - Original typeface created whilst working at Interbrand in their Seoul office, Korea.